Born in 1724, the House of Rémy Martin will celebrate 300 years of exceptional cognac-making this year. To mark its tricentenary, the House will connect past, present and future with a year of special activities around the theme ‘We Dream Forward’ and the release of an exceptional cognac, the 300th Anniversary Coupe. For three centuries the House has combined craft and innovation, passing it forward to build sustainable exception for the future.
“For 300 years, the House of Rémy Martin has shared its knowledge and expertise from one generation to the next. Today, this extends beyond the legacy of the family, and we work as a team with all stakeholders of Rémy Martin to reach sustainable excellence together. We have all inherited a responsibility to protect our soils for the future generations. By partnering with winegrowers from Grande and Petite Champagne, by mentoring new talents all over the world, we strive to perpetuate this family legacy for another 300 years.”
Marie-Amélie de Leusse, Chairwoman of the Rémy Cointreau Group
THE 300TH ANNIVERSARY COUPE, CELEBRATING A 300-YEAR LEGACY
A radiant symbol of three centuries of transmission, the 300th Anniversary Coupe, available in very limited edition from January 8th, is a tribute to the heritage of the House and an invitation to dream forward. This special release has been created by Cellar Master Baptiste Loiseau from the Rémy Martin “Réserve Perpétuelle”, a precious collection of exceptional eaux-de-vie, exclusively from the Grande Champagne terroir, saved and passed forward by generations of Cellar Masters. Located in the center of the Cognac region, Grande Champagne is known for the exceptional aromatic quality and aging potential of its eaux-de-vie.
For the 300th Anniversary Coupe, Baptiste Loiseau has drawn on the previous Coupe of the 290th - itself nourished by the eaux-de-vie from the 275th Coupe - and enriched this collective work with its own selection of harmonious, elegant eaux-de-vie from Grande Champagne. His creation forges an invisible link between past and present; between generations of talents always dreaming forward.
“The perpetual reserve is as much a process as a legacy. When a new blend is created, part of it is set aside for future cellar masters. In turn, they will use it for the next Anniversary Coupe. To create the 300th Anniversary Coupe, I have come to enrich this blend with the treasures of our cellars and Grande Champagne terroir, which will be the legacy I leave to the next generation. By reserving some eaux-de-vie from this precious Coupe 300th Anniversary, the story will continue for future generations.”
Baptiste Loiseau, Cellar Master of the House of Rémy Martin
Inspired by the iconic shape of the 250th Anniversary Coupe created in 1974, the glass carafe is enhanced with embossed lines, symbolizing the forward motion of the Rémy Martin Centaur’s javelin, the iconic emblem of the House since 1870. The carafe is presented in a bespoke wooden case containing a special note from the Cellar Master and a unique QR code to access exclusive digital content on www.RemyMartin.com.
Tasting Notes
- Color: A luminous amber patina.
- Nose: Radiance and directness with candied orange, passion fruit, sandalwood, leather, mixed spices, undergrowth, a hint of floral notes. Rancio notes have retained freshness.
- Palate: Candied fruit, passion fruit, fig, exotic fruits, nuts, discreet oaky notes, elegance and tension, a very long finish.
- Body: An impressive structure, explosiveness and a refined fresh fruit expression with a persistence that prolongs the tasting experience.
Tasting Experience
The 300th Anniversary Coupe tasting experience is one to savor. Designed to share with loved ones in an intimate, refined setting, or to enjoy at home. Pour a few centiliters into a Cellar Master glass, take a moment to close your eyes and breath in the aromas before sipping to reveal layers of flavor, of time and history, with a luminous bouquet of notes that grow ever more radiant.
Available from January 11th, only 6,724 individually numbered bottles of this unique 300th Anniversary Coupe will be released worldwide in selected points of sale and on www.RemyMartin.com.
CELEBRATING 300 YEARS OF HISTORY AND DREAMING FORWARD TO THE NEXT 300 YEARS
To mark the milestone, anniversary celebrations will begin in January 2024 and take place through the year in all four corners of the globe through multiple activations. Here are a few highlights:
The Reopening of the Historical House
Starting in the center of Cognac, Spring 2024 will see the historical house of Rémy Martin reopen its doors after several years of renovations. At the crossroads of urban and rural, the sumptuous setting will magnify a 300-year legacy of hospitality, taking visitors on a voyage into the very soul of Rémy Martin.
The Anniversary Celebrations
Throughout the year, a series of events to celebrate the tricentenary will also take place around the world.
In selected airports worldwide, the House will take cognac lovers on a spectacular flight through time via the Rémy Martin Dream Forward Expedition from Spring 2024: an opulent anniversary experience. Immersive VR technology will transport visitors to the vineyards of Grande Champagne and Petite Champagne to explore Rémy Martin’s terroir, or up into the starry skies to dream about the future, accompanied by interactive discovery tables, tastings customization services and unique limited editions. Simultaneously, the Centaur Birthday Tour will bring the celebrations to some of the globe’s top nightclubs.
Also, beyond cognac-making and viticulture, the House inspires and supports innovation and excellence in many fields, passing on a passion for excellence from one generation to the next. The art of mixology is at the heart of the House, and, thanks to The Rémy Martin Bartender Talent Academy competition, international bars will celebrate 300 years of cocktail culture and innovation in 2024. The top 24 will come together for a global final in France in September.
Stay tuned for more exceptional events, experiences and surprises this year.
“Celebrating 300 years of history is a milestone for Rémy Martin. By inviting our consumers to explore our craft and story and by teaming up with the most promising creative talents, together we build exceptional cognacs for the next generations.”
Jean-Philippe Hecquet, CEO of the House of Rémy Martin
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